Category Archives: Marketing

How Over-Networking Can Put You Under

Network too much?  Is that possible?  Surely this concept goes against everything a small business owner has learned? In some ways yes – neglecting networking could be the start of a downward slide for a small business. In other ways it is important to know the difference between networking that...
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Tips for Increasing Your Online Sales

Regardless of how skilled you may be at drawing clients to your website or into your store or office, the real test is how often a browser is being converted into a committed buyer.  One of the biggest mistakes that business owners make is to poorly allocate their marketing funds....
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Client Lifetime Value

Client Lifetime Value (CLV): an estimate of the net profit that will result from a single client over the time they deal with you. These days, marketing strategies are focusing on becoming more client-centric. All businesses need to learn the value of applying an equal emphasis to retention of existing...
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