Category Archives: Marketing

Common Pricing Mistakes and How to Avoid Them

Image used with permission from Microsoft The setting of prices in your business is often an emotional, vague concept.  Perhaps you just looked around at what others were doing and followed them.  Or maybe you thought about what “felt normal” to pay for your product or service, and began using...
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Rethinking Email Marketing

image used with permission from Microsoft Is email marketing dead? The short answer is, absolutely not.  As a matter of fact, we’d say it is more alive than ever. We’ll be running a webinar on this topic soon – but in the meantime, here are a few tips to help...
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Failure To Implement (FTI): How to beat the curse of great ideas that never come to fruition

Business ideas. You have literally hundreds of them.  They come up while you’re talking with the management team, or one of your employees, or even at home with the family.  Late at night when you’re working on a last minute project.  At a conference or seminar.  On a plane.  In...
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Senate passes Internet Sales Tax Bill that will require state sales tax on all online purchases

On May 6, 2013 the Senate passed the Marketplace Fairness Act of 2013 (a.k.a, the “Internet Sales Tax Bill” by 69-27. Passage in the Senate was considered a major hurdle for taxing Internet sales. The bill, if passed in the House and signed by the President, would enable states to...
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